The Priceless Planet Mastercard Coalition

January 13, 2021

Since January 2020, Mastercard has spear-headed the Priceless Planet Coalition, an assembly of partners dedicated to tree restoration of more than 100 million tress in the next five years.

In a recent press release, Mastercard has named dozens of new contributors to the program, which marries a combination of efforts from consumers, businesses, financial institutions, and cities.

Joining existing partners—American Airlines, bunq, Citibank, L.L. Bean, the New York Metropolitan Transit Authority, Saks Fifth Avenue, and Santander UK—the coalition will also have a new advisory committee versed in “the latest scientific research.” In furtherance of their goals, the Priceless Planet Coalition aims to create an inclusive and sustainable digital economy working in tandem with the planet to ensure mutual success.

Through the Priceless Planet Coalition, we are empowering our global network of partners and consumers – who share our commitment to being a force for good in the world – to unite in action and create exponential impact for the environment.

- Jorn Lambert, Chief Digital Officer, Mastercard

Ushering New Change

As consumers change their habits to more green lifestyles, Mastercard has begun work with Sweden’s Doconomy, which “uses digital tools to let people track and understand environmental footprints.”

Mastercard has also gone a step further by launching the Sustainable Materials Directory, an eco-friendly alternative that keeps billions of plastic cards out of landfills.  It is a push that Mastercard has taken in the past, creating sustainable consumer cards to curb pollution. 

With that, Mastercard moves towards an initiative desired by many consumers, who think the US government has not done enough to combat climate change.

Want to learn more? Check out PYMNT’s full write-up of the Mastercard press release here.

What are you doing to live more sustainably? Share your thoughts on our LinkedIn page.

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