Europe: Ecommerce Continues to Grow Despite Challenges
September 27, 2023
Despite shifts in the economic and political landscape, the European B2C e-commerce turnover increased from €849 billion in 2021 to €899 billion in 2022. Although this growth rate was significantly less than last in 2021, with a difference of 6%, the sector is expected to continue rising in 2021.
The report reveals that the increase in prices have been one of the catalysts for increase in commerce turnover in several European countries
According to Christel Delberghe, Director General of EuroCommerce, combining both online and offline interaction has become a new normal for customers everywhere, and that as prices continued to rise, customers started to compare and contrast prices online, and this will give way to an increase in online sales.
This year’s report added inflation-adjusted growth numbers for Europe and all its regions to illustrate the impact of inflation.
Taken from Payments Cards and Mobile:
A”greening” to save the planet
The report also highlights the growing demand for more sustainable e-commerce, which companies which is expected to prompt companies to make more effective delivery and return systems, and make products in a more sustainable way.
The findings hint at the change companies are making in order to keep in business, and it’s looking like a bright future is ahead.
Luca also added that policymakers have the responsibility to “reduce market fragmentation and remove red tape for cross-border business operations.”.