Multi-Acquiring and the Pursuit of Resilience and Flexibility
April 1, 2021
There was a time when merchants understood payment as a simple means of conducting business. In the digital age, however, payments are a strategic initiative that can drive revenue and establish customer loyalty if done properly.
Acquirers and banks must therefore work harder than ever to provide plentiful payment options, “speed to market, cost point and reliability” that modern merchants expect.
ACI Worldwide and Edgar, Dunn & Company conducted a survey that revealed greater than 50 percent of merchants maintained multi-acquiring relationships, while 70 percent of PSP’s plan to “extend acquiring relationships” within the next year. Without doubt, developing these setups are imperative for businesses to continue growing and thriving.
Why You Might Ask?
Balanced management of risk: different acquirers handle different levels of risk. With each offering a unique set of experiences and expertise, merchants are equipped with tools to attain balance while “maximizing conversions.
Local expertise: This refers to a particular acquirer with best knowledge on a specific segment of a local consumer and merchant base (primarily rules and regulations of that region).
According to ACI Worldwide’s Benny Tadele,
“Local acquirers will tend to give a greater uplift to conversions for that area, and with multiple acquirers, merchants can ensure they’re delivering an optimal experience to a wide array of customers.” A well-established network of local acquirers enables cross-border expansion by easing the entry into new markets.
Offering methods and channels consumers prefer: more acquirer and PSP relationships means more options that can be offered to clients. There’s no substitute for convenience and giving customer’s the chance to choose their desire type of payment is one of the first steps to cementing loyalty.
The benefits of these mainstay, and increasingly dominant, practices is the flexibility, conversion drives and cost controls it creates. This is the new landscape in which merchants must adapt or risk losing key market share.
For more information on merchant acquirer relationships, check out more work by ACI Worldwide.
Tell us how you’ve shaped your business relationships with merchant-acquirer’s and PSP’s on our LinkedIn Page and be sure to connect with Alto Global Processing today!
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